Your customers talk a lot. From reviewing your products online, to sharing socially, to evangelizing on blogs or calling Support, the conversations are all adding up. It is time to now listen in.
CoreCompete’s MYVOC, a Voice of Customer Solution powered by SAS, is a fully automated, cloud based sentiment analysis and visualization solution that helps you listen in to all the online conversations about and around you, and convert them into organic and meaningful insights around your:
MYVOC helps you answer strategic questions such as:
- How do I leverage my customers’ like and dislikes to improve my new product development plans?
- How can I predict quality issues with my products to prevent expensive recalls and preserve brand image?
- How can I leverage online social chatter of my customers about my brand and competitors brands to gain real time competitive intelligence?
- Are my marketing initiatives generating the right customer sentiment? How can I curate my marketing messages to strike the right chords with my customers?
- How can I quickly gauge if my customers are feeling dissatisfied with my service and win them back before they attrite?
The power of MYVOC lies in the underlying SAS Text Analytics capabilities, highly customizable and enterprise grade visualization capabilities and the ability to leverage cloud to tame big data in an elastic manner and generate the actionable insights you need for your business, at the scale and pace that works best for you.
Unlike most comparable solutions available in the market, MYVOC scores sentiments and discovers themes at the most granular level of your product/service attributes that you would like to go to. This leads to much higher actionability of the insights.
Big Data and Cloud Computing are global, so should your solution be. MYVOC can interpret customer feedback in over 100 different languages and consolidate in the language you need.
Once set up, MYVOC demonstrates high accuracy levels for both content categorization (what is the sentiment about) at greater than 90% and sentiment identification (positive, negative or neutral) at greater than 94%.
MYVOC is based on a framework that brings together industry leading SAS technology in the form of SAS Text Analytics and SAS Visual Analytics bringing in top notch enterprise grade benefits of stability, security and scalability.
While it can serve as an out of the box solution for a number of use cases across industries, the underlying technology framework for this solution is extremely customizable which means we can custom fit it for any specific use case you might have with an agile development cycle.
MYVOC uses a seamless MPP approach on cloud to elastically scale up or down as your data size varies providing you the powerful insights at the whenever and wherever you want.
- Product Management
Ace your New Product Development and Innovation cycles by getting powerful information on what your customers like, dislike, want and need.
- Product Quality
Minimize expensive recalls and warranty claims by acting upon automatically generated and statistically significant alerts about technical issues, before they snowball any further.
- Service Quality
Tap into the emotional reactions expressed by your customers about your services or facilities to identify and fill gaps and minimize attrition.
- Customer Experience Management
Get a full circle view of your customer’s journey with your full suite of offerings, the challenges and the delights they face from initial awareness to continued engagement.
Evaluate real time how your customers react to your marketing assets to understand the emotional ROI coming your way, make critical adjustments when needed and plan subsequent campaigns with more effective content.
- Brand Management
Get a real time picture of what customers are saying about your brand or your competitors, and what is driving all the buzz and the emotions, down to extremely granular attributes. Compare your brand attributes to competition and identify your golden eggs to nurture and opportunities to tap into to stay ahead of competition.