Retail Offer Optimization : End-to-End solution design and deployment
Our client wanted to enable merchants to provide promotional offers to consumers through mobile and web devices. Optimal offers were desired to be selected based on customer’s propensity to shop categories and their promotion sensitivity.
Deployment of SAS Customer Intelligence solutions for achieving the vision. The solution allows merchants to enter available offers, select the right type of customers and campaigns, optimally select a set of offers for a given card holder and communicate them through web and mobile channels.
We enabled a system that allows a large number of merchants to target millions of customers. The solution design was done in a manner to scale to this large volume of combinations (merchant offers * card holders) in an intelligent manner.