Our client was a medium sized retailer based in the US. They wanted to make their circular and price reduction planning process more agile and localized.
Define a process and software requirements for the end-to-end circular creation and merchandise promotion process. The process and technology investments should: reduce lead times for producing weekly/ monthly circulars, improve promotional item selection and simplify post-promotion ROI analysis.
CoreCompete created an End-to-End Marketing Process Definition and identified the technology requirements for the marketing process. We addressed retail Industry specific issues related to item selection, promotional cadence, store-based execution lead times, merchandising-marketing relationships etc.