David is an investment banker based in New York. At least twice every month he visits Redwood hypermarket to shop for groceries and other personal needs. Three months ago, he married his girlfriend from China.
David was lounging around on a lazy Saturday when he received an SMS from Redwood. The message offered 40% discount on woman fashion brands at a partner retailer and 30% discount at famous Chinese restaurants in central New York.
After seeing the offer David was impressed with Redwood. He was also surprised as most of their earlier offers were bundled for grocery items. Why did Redwood think that these offers were relevant for him? He then smiled and thought that he will definitely avail both the offers next month on his wife’s birthday. He will gift his wife a lovely handbag and take her to one of the restaurants for dinner.
How did Redwood figure out this highly relevant offer for David?