Integrated Marketing: End-to-End Design and Deployment for a Leading Telecom

Our client was one of the largest telecoms in the middle-east region. The company provides broadband, fixed and mobile, business and wholesale services in the region. Due to increasing competition, client was facing various challenges in customer retention, acquisition and revenue growth.

Define an end to end automated marketing solution that will enable the client to respond to market changes immediately and in accordance with its overall strategies to become the leader in next generation of services. This was to be done for a 40 million subscriber base across 3 lines of business.

Value Delivered
We provided business consulting and delivered complete solution design and architecture. The architecture also included real time event based marketing for improved customer experience. This involved a full treatment flow based upon events like call failure, recharge failure and customer demography based events etc.

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