Herndon, VA, 20th March, 2017 – Conversations about your company are happening everywhere. Your customers are reviewing products online, sharing socially, evangelizing on blogs, calling for support and responding to surveys. All this results in vast amount of unstructured text data that accumulates in big data lakes, potentially containing misspellings, acronyms, slang, and even sarcasm and often in different languages. The need to capture, comprehend and proactively act on this “voice of the customer” is at the forefront for many organizational strategies.
The question is, how do you get started with tapping into this information and gaining value from listening to your customers? What does it take to gather actionable insights that help drive operational impact for the business? The high level indication of sentiment or preference alone is not enough and the “why” factor is key!
SAS and CoreCompete have worked together to create this value for businesses in an agile manner. Watch experts from CoreCompete, SAS and Lenovo in this on-demand webinar, in an intriguing discussion about how Voice of Customer Analytics can drive operational impact. Click here to know more and register.